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Here's how AI can help run your marketing team. These are 7 of my go-to daily use cases. It took a lot of iteration to land on these exact use cases and tools.  1. ChatGPT (GPT-5 / o3) a. AI Chief of Staff (Projects & Ops) - Replaces: Time spent on scattered comms - Outcome: Keeps me on top of metrics, blockers, and updates - How: Create a ChatGPT Project per critical project; add docs/updates; use “You are my AI Chief of Staff…” instructions. b. Executive/Board Update - Replaces: Deck wrangling & long status emails - Outcome: Turns raw notes/data into a clean exec-ready update - How: Paste metrics + notes; run “C-suite 2-pager” prompt; export to doc/slide (GenSpark - see below) c. Strategy Sparring (My red team) - Replaces: Echo-chamber reviews & blind-spot - Outcome: Surfaces blind spots and sharp counterpoints - How: In your ChatGPT Project, run: “Red-team this: [brief]. Return (1) top 5 counter-arguments (+ likely evidence), (2) hidden assumptions + how to test, (3) pre-mortem with early warning signals 2. GenSpark (My deck designer) - Replaces: So MUCH time wasted on decks - Outcome: Turns rough drafts into polished decks FAST - How: I use ChatGPT to craft prompts, give them to GenSpark with my docs to turn into professional decks. 3. Claude (My creative writing assistant) - Replaces: Staring at blank page - Outcome: Finds unique takes and strong points of view tailored for audience - How: Paste your audience profile + topic; prompt: “Generate 7 unique takes (ranked), 5 counterpoints with rebuttals, 3 punchy debate framings 4. Lovable / Replit (Demo Memo) - Replaces: Long memos & debate cycles - Outcome: Turns an idea into a working demo to share - How: In Lovable/Replit, paste a 5-line spec (user story + acceptance criteria) → generate app. 5. NotebookLM (PDF/memo → Podcast) - Replaces: Long memo reading sessions - Outcome: Podcast-style overview + Q&A (actually fun / listen when walking) - How: Create a Notebook, add PDFs/memos, generate an audio overview; queue follow-up questions to spin extra episodes. 6. xAI / Grok (ICP Content Research) - Replaces: Persona guesses & generic content calendars - Outcome: Reveals what content my audience actually consumes & shares - How: In Grok, feed ~20 ICP handles; “Analyze last 90 days: top topics, formats (thread/video/link), linked domains, engagement patterns, posting cadence; output 5 ‘make-this-next’ briefs. 7. Veo3 (FUN!!!) - Replaces: Not being able to bring ideas to life via video - Outcome: FUN!. I love VEO3. Working to bring ideas to life. Stay tuned - How: Using ChatGPT as my creative assistant to write scripts for Veo3. A whole lot of AI! | 43 comments on LinkedIn

As an AI partner Andreessen Horowitz, I test dozens of new products a week. But what do I actually use weekly (or even daily!) to make myself more productive? The ten core products that make up my "AI stack" 👇 - Comet (Perplexity) - AI browser - Julius (Julius AI) - AI data analyst - Happenstance (Happenstance) - AI people search - Granola (Granola) - AI meeting notes - Gamma (Gamma) - AI slide decks, docs, sites - Willow (Willow)- AI voice dictation - Superhuman (Superhuman) - AI email - Overlap (Overlap (YC S24) - AI clip editing - Krea (krea.ai) - AI creative partner - ChatGPT (ChatGPT) - self explanatory :) | 184 comments on LinkedIn

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Most people use ChatGPT for everything. Smart creators know when to switch tools. Every tool here solves a specific problem: ChatGPT → Brainstorming Machine Refines rough ideas into polished concepts. My go-to for breaking writer's block. Perplexity → Research Powerhouse Finds trending topics with real citations. No more guessing what your audience wants. MagicPost → Final Polish Transforms ideas into scroll-stopping posts. Paste, tweak the hook, publish. Notion → Content Command Center Calendar, ideas, analytics in one place. My entire content strategy lives here. OpusClip → Video Multiplication One long video becomes 10+ LinkedIn clips. AI finds the golden moments automatically. VEED → Professional Polish Captions, cuts, and clean audio in minutes. Makes phone videos look studio-quality. Synthesia → Scale Your Presence AI avatars deliver your scripts professionally. Create videos without being on camera. Ideogram → Visual Storytelling Describe it, AI creates it instantly. Scroll-stopping graphics without a designer. Kondo → Inbox Sanity Labels and organizes LinkedIn DMs perfectly. Never lose a lead in message chaos. Sybill → Sales Acceleration Turns calls into summaries and follow-ups. Close more deals with less admin work. Pick 2-3 tools. Master them. Then expand. Which one solves your biggest pain point? ♻️ Repost to help your network level up #MagicPostPartner | 482 comments on LinkedIn

Enterprises often pay $300+/hour to automation consultants for advice like this. Here’s a simple framework to help most teams choose the right automation + AI agent vendor: • If you have low technical talent, you're heavy on compliance, and need simple automations → go with Zapier. • If your tools only support Zapier, start there. If you need to scale, pair it with a second provider. • If you have low technical talent, are open to newer tools, and want powerful AI automations → use Relay.app. • If you have medium technical talent, want a mature vendor, and need robust integrations → go with Make. • If you have high technical talent and need to build scalable workflows or AI agents → choose n8n. • If you’re an early adopter, have a technical team, and need advanced AI and web automation → try Gumloop or StackAI. • If you’re an early adopter, have a technical team, and want to build agentic teams (that interact with each other)→ pick Relevance AI or Lindy • If you need sales enrichment at scale and a tool to architect outbound campaigns → go with Clay. What would you add or change? Drop your thoughts in the comments. Oh, and... • If you're stuck and want someone to pick the tools, design the systems, and build them for you: go with Overdrive AI. They'll take care of you 😉 Pic unrelated, I'm in Bern, Switzerland - who should I meet around here?

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If my company burned to the ground tonight, I'd rebuild it in 90 days using only AI. Here's exactly how: I'd create a 5-member AI department that works 24/7 for a fraction of what a single employee costs. Here's precisely how I'd structure it: THE RESEARCHER • I'd upload a 50-75 page "lore document" explaining my vision • I'd have it map competition, pricing benchmarks, and market gaps • I'd ask: "Find the top 5 urgent problems in growing industries with supporting evidence" • I'd demand specific data on market size, trends, and customer pain points • I'd make it identify solutions people are hacking together inefficiently THE STRATEGIST • I'd ask detailed questions with clear KPIs: "What metrics will change, by how much, in what timeframe?" • I'd demand a specific evaluation of my competitive advantages • I'd have it identify operational challenges unique to my business model • I'd run every idea through "No BS What Would It Take?" analysis • I'd make it outline critical risks and early validation red flags THE COPYWRITER • I'd never ask for "good copy" - too vague • I'd build step by step: outline → headlines → structure → full draft • I'd force it to explain what problem I solve, why I'm different, and timeline for results • I'd make it create a lead magnet that delivers instant value • I'd have it design a complete landing page that anyone can understand in 5 seconds THE OPS MANAGER • I'd make it outline exactly what resources I need to launch • I'd have it create detailed SOPs for scaling • I'd ask for a complete operational risk analysis • I'd make it identify regulatory concerns specific to my industry • I'd demand concrete, practical next steps at the end of every prompt THE CONTENT MARKETER • I'd have it create 10-15 high-value social posts per week • I'd make it analyze my audience and identify the best platforms • I'd force it to create content that stops people from scrolling • I'd have it iterate on posts until they hit the right emotional triggers • I'd make it test 10 ideas in the time it used to take to test one AI without direction is worthless. AI with mediocre direction is average. AI with elite direction is unstoppable. The difference between the entrepreneur who fails and the one who builds an empire isn't access to AI. It's how they direct it. The future doesn't belong to those who know how to use AI. It belongs to those who know how to lead it. Come to my free masterclass on Thursday, June 12th. I’ll walk you through the AI system that actually works: https://buff.ly/KuOVfEx | 202 comments on LinkedIn

6 CMO's I've spoken to this week, have all asked about how to increase their AI visibility on Perplexity, ChatGPT & Google AI overviews. Here's what we know works: Credit to James Cadwallader and the team at Profound, who analyzed 10 million citations from ChatGPT, Google AI Overviews, and Perplexity from Aug 24'-Jun 25'. The top 10 most-cited sources are drastically different on each platform. So marketers need to adopt different approaches for each. Perplexity: I'm a big Reddit fan, but Perplexity is even bigger... nearly half their citations come from Reddit: 46.7% 🚀. With Youtube at 2nd place with 13.9%. Simple ways to increasing ranking = Show up in subreddits, short form video content for YT shorts, get your community manager involved with Reddit answers, longer format videos (podcast style), 5-15min BTS pieces. 💻 ChatGPT: You might be surprised, but Wikipedia is the clear winner here with 47.9% of citations. And Reddit follows with 11.3%. Also if you're a marketer in the B2B SaaS space, it's interesting to note that G2 is at 6.7%. (Forbes, Business Insider, TechRadar all around the 5/6% mark as well) Couple ways to increase ranking = get your PR specialist on a roll and push for features in traditional publications, make sure your Wikipedia is up to date and optimised, and yes Reddit again. 📈 Google AI overviews: looks like the more balanced distribution of citations with 4 of the platform's most cited sources being over 10%. Yes as owners of Youtube, they do weight heavily towards the platform at 18.8% of citations. But Reddit actually just beats it out slightly with 21%. On the point of a more balanced distribution - Quora is at 14.3% and LinkedIn at 13%. Couple ways to rank higher = I'll keep banging the Reddit drum as evident from all 3 platforms, also video content for discovery via Youtube, and then showing up on LinkedIn with thought leadership/EGC combined with getting your brand on Quora. ps. photo is me at the Passionfruit HQ in London, falling in love with the pie chart James Cadwallader created. | 111 comments on LinkedIn