There’s a big gap between the tools marketers are obsessed with and the ones they rely on daily. | Emily Kramer
There’s a big gap between the tools marketers are obsessed with and the ones they rely on daily.
That gap is a major opportunity for disruption.
In my recent survey on B2B marketing tools (via Typeform + LinkedIn), I asked:
❶ What tools are most critical in your stack?
❷ What tools are you obsessed with right now?
💓 A few tools that showed up on the obsessed list (that didn't rank very highly if at all on critical list):
n8n, Warmly, Gamma, Lovable, Replit, Framer, Granola, Arcade, Lemlist
🧱 A few tools that showed up on the critical list (but didn't make the obssessed list):
Salesforce, Google Suite, WordPress, Marketo, 6Sense, SEMrush, Tableau, Pardot
Do you think this means that in a year's time more of the obsessed tools will show up on the critical list? | 70 comments on LinkedIn