Sales AI Tools & Tips

Just wrapped up a call answering one of the most frequently asked questions (also filling up my DMs!): How does Clay work? Here’s a structured breakdown: The 3 main types of leads in Clay → Inbound leads – from marketing initiatives → Warm or high-intent leads – engaged prospects → Cold outreach lists – targeted outreach ___________________________ 1. Inbound leads: Pretty straightforward—you run marketing campaigns, generate leads, and webhook them into Clay. ↳ These leads then stream into a Clay table automatically. 2. Warm or high-intent leads: These include people engaging with your LinkedIn posts, visiting your website, joining your Slack community, or even mentioning your company in a Reddit thread. ↳ Clay can capture, score, enrich, normalize, and qualify these leads automatically. 3. Cold outreach lists: You can also build highly ICP-specific cold outreach lists directly within Clay. ↳ Whether you're mapping out your TAM or targeting a niche segment, Clay helps you structure and enrich your data for effective outreach. How clay fits into your tech stack? → Think of Clay as a data intermediary—a central hub where data flows in, undergoes transformation/enrichment, and then moves out to tools like HubSpot, Outreach, or Salesforce. Common question: does Clay replace Salesforce, HubSpot, or ZoomInfo? → Not exactly. It can replace ZoomInfo’s enrichment capabilities, but if you already have a ZoomInfo contract, you can use both. ↳ Example: Pull leads from ZoomInfo → enrich them in Clay → push them to HubSpot. Clay is complementary, not necessarily a full replacement. (Shoutout to Patrick Spychalski, the OG for this structured explanation - HUGE FAN 🙌 ) | 14 comments on LinkedIn

#1 Waterfall Enrichment platform with 15+ providers. Find emails and phones of people you want to do business with.

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Boost productivity and streamline outreach with the most advanced AI SDR tools

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Here's what you need to know about one of the hottest markets in tech — sales tech: 1. It's a huge market Industry estimates at places like ibisworld put… | 32 comments on LinkedIn

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SKO is the sales event of the year. And if you do it right, the memories can last a lifetime.

Lessons from Outreach's Journey to $230M ARR

We tested over 570+ tools so you don't have to. Here's the modern GTM tech stack to dominate 2025: 1. Lead Generation → Outbound: - Intent Signals:… | 85 comments on LinkedIn

34 min of me talking about the tech stack we use to run outbound for 50 clients: Timestamps 0:00 - Intro 0:50 - LinkedIn Sales Navigator 2:20 -… | 220 comments on LinkedIn

Find leads with verified emails with lemlist, write and personalize at scale, and combine email, LinkedIn, and phone calls to get customers.

Create digital sales rooms to close deals faster. Beautiful digital salesrooms that are easy to use, easy to manage, and easy to share.

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Automate multiple LinkedIn accounts and scale LinkedIn outreach. Send 1000+ LinkedIn invites and messages per week, in the safest way possible.