“I need a sales team.” No, you don’t. At least not yet. Sales isn’t a… | Evan Allen | 25 comments
“I need a sales team.”
No, you don’t.
At least not yet.
Sales isn’t a mechanism for creating demand.
It’s a mechanism for responding to it.
Hiring reps before you have traction is like hiring lifeguards before you’ve filled the pool...there’s nothing for them to do.
Early-stage sales is a pull signal.
It tells you the market is moving toward you — and you’re falling behind.
Until you’re overwhelmed by inbound, the job belongs to you, the founder.
→ Find the demand
→ Validate the need
→ Build only what gets pulled
💥 Sales is a bottleneck to solve, not a shortcut to growth.
This insight — and a dozen others that hit a little too close to home — came from a killer deck by Rob Snyder Rob at Harvard Innovation Labs.
If you’re building anything (especially early-stage), go read it. | 25 comments on LinkedIn
