(36) Post | LinkedIn
the new startup playbook looks NOTHING like the old one:
– most of your team will be part-time contractors, creators, and ai agents
– your first $1m will come from niching down. your next $10m will come from tastefully scaling out
– one agent spins out 50 longtail SEO pages from transcripts, support tickets, or user reviews
– startups are turning into QVC. except this time, you own the channel and the product
– onboarding will feel like texting a friend. static forms are dead
– every landing page rewrites itself based on who's viewing it (claude or chatgpt-4o + session data)
– every successful company will feel like a subculture. the product is just a portal in
– outbound are agents scraping, qualifying, and writing personalized intros 24/7
– customer support = 1 human backed by 5 lindy agents trained on every support ticket ever written
– micro-apps will outperform mega-tools. specific > general
– growth isn’t an afterthought. it’s built into the product (agent-invite loops, ai-powered referrals)
– if your product doesn't spark curiosity in 2 seconds, it’s invisible
– the best products of the next decade will be memes first, software second
– “launch” is outdated. leak it instead
– the new pricing model: $0 to play, $x to unlock identity
– you won’t sell software. you’ll sell outcomes, transformations, identity upgrades
– more people will leave big tech to build solo. not out of rebellion, but because their side hustles are more interesting
– the best homepages become a scene. your standard shadcn websites won’t hit the same
– default alive is low burn, small team, owned audience, high-leverage systems
– competitor research happens automatically. agents scrape, cluster, and surface positioning gaps
– your CRM isn’t stale. agents log calls, summarize deals, and write follow-ups before you hang up
– venture capital is optional
– customer success isn’t reactive. agents predict churn based on tone in support chats and usage
– we’ll see more “tiny empires”: one founder, one audience, and a constellation of tools they own
– bug reports are summarized, tagged, prioritized, and triaged by an agent before eng ever sees them
– IRL matters. founders become event planners
– most SaaS is overbuilt. the next wave wins by subtracting
– if your product can't be explained in a screenshot, it won't spread
– the creative director is the new power hire. taste is now a growth lever
– churned users get a custom winback campaign built by an agent based on why they left
– knowledge base builds itself from slack threads, loom links, and discord q&a (agents + gpt vision)
– product feedback loops are instant. users speak → agents summarize, prioritize, and mock ui changes
– startup advice used to be: find a technical cofounder. now it’s: find a distribution edge
– your product isn’t finished when it works. it’s finished when people want to wear the hoodie
– the people who win distribution will own demand. the rest will rent it
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