If we can solve our empathy deficit, we can save the world
You Are Not Your Consumer
Unless you’re ahead of the consumer, you can’t be ahead of the competition
Focus group fails: How to save the humans (and the brands) | Research World
Did they really want “faster horses?”
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Empathy machines
Why can’t the UK get over its hatred of London?
Ritson: Understanding customers is marketers’ biggest mission
This is Water by David Foster Wallace (Full Transcript and Audio)
Jeff Bezos’s success at Amazon is down to one thing: focusing on the custom
Rory Sutherland: On the bias | Opinion | Research Live
Sex, lies and market research: How to get more truthful survey responses
Empathy: why insights professionals are still needed in the machine age | R
cannes and the marketing echo chamber - Marketoonist | Tom Fishburne
Martin Weigel
A Visit to the Skincare Institute: Do We Have to Live a Brand to Think It?
The human factor — why data is not enough to understand the world
Modern Marketing Myopia: is marketing losing perspective? – Tom Roach
These 3 Marketing Campaigns Failed Because They Severely Misjudged Their Cu
12 Strategists Reveal How You Can Burst the Adland Bubble | LBBOnline
The Ad Contrarian: The Stupidity Of Ignoring Older People
It’s Time to Stop Talking About “Generations” | The New Yorker
TV 2 | All That We Share - YouTube
We are not the target market
The consumer is not a moron – she's still your mum
The 'Mondeo man' myth | The Spectator
Personas non grata? Marketers on new approaches to audience profiling | The
The Ad Contrarian: True Detective: How Bullshit Becomes A Fact
BBH_Labs – PUNCTURING THE PARADOX: GROUP COHESION AND THE GENERATIONAL MYTH
Burst your bubble… about empathy | WARC
The first rule of marketing is you are not the customer