Value-Driven Product Management

What is Kano Model and how does it work? Broad overview of Kano, its history, and common applications for this prioritization method.

Product value is the sum of benefits users get by using the product and the degree to which it meets their needs. Learn how to increase it!

What is a Product Vision statement? Learn more about Product Vision statements and other product management terminology in our resources library.

Download the Product Vision Boards to describe the vision and product strategy incl. target group, needs, key features, and business goals.

Explore the essentials of building an agile roadmap in this guide for product managers. Map out your product strategy in a flexible and adaptive manner.

As a Product Owner, you are responsible for Product Backlog management, stakeholder management and forecasting. Therefore, you will probably use a variety of tools and techniques to track progress, manage expectations and keep people informed. One of the tools that may come in handy for you is a product roadmap. Applying product roadmaps effectively can be challenging however. The concept of a product roadmap however, is that it is a high-level, strategic plan, that describes the likely development of the product over the next period of time.

Prioritization is a challenge for any product manager. How do you decide what to work on first? Here is a simple scoring system to help prioritize well.

A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy your product.

Explore how teams can make choices that do a better job of maximizing value by considering the time it takes for leaders to make choices.

Business justification is first assessed prior to a project being initiated and is continuously verified throughout the project lifecycle. This is a very i...

There are two key elements of the Product Development cycle: Discovery and Delivery.