SEO

A frequently overlooked yet immensely valuable part of success in news SEO are your content sections and article tags that indicate your site's Topic Authority.

Learn how to use powerful Search Engine Optimization (SEO) tactics to bring thousands of new visitors to your site every day.

We all know that a solid backlink profile is important for your organic presence. However, how important are internal links? What are the benefits of a sound internal linking strategy? See what our tests have to say!

This week, we asked our Twitter followers what they thought happened to the organic traffic of higher level category pages when we ran an internal linking test on a grocery website where we added links to some lower level category pages. We shared that the lower level category pages saw an uplift in organic traffic. This was what our followers thought: Most believed there was no detectable impact on the higher level category pages….

Full client-side rendering in SPAs can still hinder the searchability of a site, especially for large-scale web services. By paying attention to 'render budget', owners of large-scale web services can help Google index their pages.

In this post, I'll share 3 SEO case studies from different industries, explaining precisely how I achieved results.

Why are internal links to topic hubs such a powerful SEO tactic for publishers? Here I explain the details and provide some best practices.

In this SaaS case study, we'll show you how our client, IFTTT, drove 33% SEO traffic growth.

There’s still a lot of misunderstanding about CWV for SEO. Let’s work it out together.

Crawl optimization should be a priority for any large site. By tracking, monitoring and focusing Googlebot you can gain an advantage over your competition. It's important to start with the basics. What exactly is crawl budget?

If you need to move the needle on website traffic and conversions, Site Architecture is often one of your toolkit’s most effective SEO levers. And yet, very few SEOs leverage it to its full advantage. Below is a large, established website where we recently made simple tweaks to the site architecture using only 2-3 of ... Read more

More publishers are exploring subscription models to generate revenue. Paywalls are powerful mechanisms for monetisation, but there are SEO risks involved.

When you republish content from another source, what should you do to maximise the SEO value?

Learn about advanced techniques and get useful tips on PPC, SEO and Digital Marketing!

This is a regularly updated list of documentation, guides, resources, and tools for optimising your site for Google News

Do you want to start or expand your SEO learning process? Take a look at this SEO learning roadmap w/ free guides, tips, resources and tools. Start Learning Now!

Google Search Central provides SEO resources to help you get your website on Google Search. Learn how to make your website more discoverable today.