Brand

It is an undeniable fact that every business big or small wants to develop itself into a popular brand. For the success of a business, it is highly imperative that...

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A revolution in how digital health companies go-to-market is driving the current growth of the digital health market.

Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.

When it comes to turbocharging brand awareness for your startup, think podcast Interviews over ads. Tom Griffin, Head of Partnerships at Levels makes the case for why you should do a podcast tour for your startup, with a step-by-step guide for getting it right.

CEO Tara Viswanathan shares her biggest lessons from the early years of building Rupa Health — including how to pivot your way into the right product and build the winning team.

Partnering with other like-minded brands can be a great way to build both of your businesses, but making sure you have successful collaborations is key.

Adapting Google Venture's Brand Sprint methodology for a remote-first world.

When I work with a company founder to define their personal brand - we talk a lot about the undertone of their brand. The subtle, ancillary touch points that silently communicate a brand promise. If your aren't intentional about it, you could create a lot of confusion with your target market.

A century later, Emile Zola's vision of shopping as a mass leisure activity is still relevant. However, in 2021, the playing field underwent a significant transformation. With the onset of the pandemic over a year ago and no respite in sight, digital escapism continues to fuel retailtainment with multiple facets and subtle undertones. If you are under the impression that you have seen everything associated with shopping-entertainment, you are in for a ride. Because this is just the beginning.

Five scenarios

You’re not essential. Now what?

How brands can strategically use it

Businesses that figure out how to leverage TikTok will have an advantage in building brand awareness, cultivating user trust, and efficiently acquiring customers.

Three ways to stand out in the online market.

A common mistake among VC-backed DTC e-commerce companies

Arielle Jackson has experience crafting marketing campaigns at Google, Facebook and Square. This is her messaging toolbox.

By Cassie Young, Operating Partner at Primary Venture Partners