Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Consumer brands of the past decade have obsessed over CAC. As it gets easier than ever to build a brand and harder than ever to build a business, companies need to focus attention on LTV and loyalty.
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition. Here, this duo unpacks the three ways to drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane.
'The Successful Speaker' author Grant Baldwin pulls six-figures keynoting. First, though, he has to get the gig. Here's a simple way to raise your worth.
Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide
Pricing and packaging are among the more critical decisions a company makes, directly impacting growth, top line, and margins. And as board members of early B2B companies, one of the most common questions we get asked is: how should a …
I remember showing up at the Jet offices back in August 2016 – it was a big day and for the first time in a while I’d put on slacks and a dress shirt. Doug McMillon, Walmart’s CEO, and I were sitting down together for the first time on CNBC’s Squawk Box to talk about the acquisition news.