Hyperphysicality: The Physical World's Answer to the Metaverse
Should I stay or should I go? "Space is a doubt" prophesied Georges Perec a few years ago. By a curious coincidence, the post-pandemic exterior has now become anxiety-provoking, and the reasons and motivation for going to the office, to a restaurant, to a hotel, to a museum, or on a trip have ceased to be self-evident. FOGO, the famous Fear-of-Going-Out, affects one-third of people in the US, according to a survey conducted by Qualtrics.
Doubt, Netflix and Indecision. Sharmadean Reid reflects on the last year with this frank and honest account of leading and pivoting during the pandemic.
To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum
After a Brooklyn company sold 666 pairs of customised Nike Air Max 97s as ‘Satan Shoes’ in collaboration with queer rapper Lil Nas X, the sportswear giant sued to protect its brand. Was it the right move?
Laura Chau: The next great consumer companies won’t be exclusive clubs. They will be inclusive cults.
Why do we always talk about the impossible invites or the hidden corners of the internet that only a select group knows about? Laura examines where that power of exclusivity ends.
When Fashion Brands Become Media, the Rules Change
For fashion brands to truly excel in the digital age, they’ll have to shy away third-party social platforms and become leading media companies themselves.