Thought Piece

Thought Piece

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Hyperphysicality: The Physical World's Answer to the Metaverse
Hyperphysicality: The Physical World's Answer to the Metaverse
Should I stay or should I go? "Space is a doubt" prophesied Georges Perec a few years ago. By a curious coincidence, the post-pandemic exterior has now become anxiety-provoking, and the reasons and motivation for going to the office, to a restaurant, to a hotel, to a museum, or on a trip have ceased to be self-evident. FOGO, the famous Fear-of-Going-Out, affects one-third of people in the US, according to a survey conducted by Qualtrics.
·maried.substack.com·
Hyperphysicality: The Physical World's Answer to the Metaverse
The Danger of Early Hype in Consumer Social
The Danger of Early Hype in Consumer Social
For any consumer startup that works, hype — the moment, either organic or manufactured, when the perception of a startup’s significance…
·sarahtavel.medium.com·
The Danger of Early Hype in Consumer Social
Unpacking SPACs
Unpacking SPACs
The opportunities, sponsors and considerations to think about when deciding whether to sit on a SPAC board
·drive.google.com·
Unpacking SPACs
All The Stuff I Got Wrong in 2020
All The Stuff I Got Wrong in 2020
Doubt, Netflix and Indecision. Sharmadean Reid reflects on the last year with this frank and honest account of leading and pivoting during the pandemic.
·thestack.world·
All The Stuff I Got Wrong in 2020
To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum
To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum
After a Brooklyn company sold 666 pairs of customised Nike Air Max 97s as ‘Satan Shoes’ in collaboration with queer rapper Lil Nas X, the sportswear giant sued to protect its brand. Was it the right move?
·businessoffashion.com·
To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum
The Boredom Economy
The Boredom Economy
The pandemic is terrible. It can also be tedious. And that tedium is shaping what people buy and how productive they are.
·nytimes.com·
The Boredom Economy
When Fashion Brands Become Media, the Rules Change
When Fashion Brands Become Media, the Rules Change
For fashion brands to truly excel in the digital age, they’ll have to shy away third-party social platforms and become leading media companies themselves.
·highsnobiety.com·
When Fashion Brands Become Media, the Rules Change