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Disney Feels the Heat as Theme Park Visitors Push Back on Price Hikes
Disney Feels the Heat as Theme Park Visitors Push Back on Price Hikes
Disney faces challenges as customers push back against increased prices at its theme parks. Despite a 3% rise in revenue, Disney's operating income from U.S. parks fell by 6% in the second quarter of 2024. The company attributed this to higher costs from inflation and a greater-than-expected drop in consumer demand. Disney anticipates this trend may continue, potentially impacting future earnings. CFO Hugh Johnston noted a shift in behavior, with lower-income customers feeling pressured while higher-income guests travel more internationally.
·msn.com·
Disney Feels the Heat as Theme Park Visitors Push Back on Price Hikes