The rigid structures of language we once clung to with certainty are cracking. Take gender, nationality or religion: these concepts no longer sit comfortably in the stiff linguistic boxes of the last century. Simultaneously, the rise of AI presses upon us the need to understand how words relate to meaning and reasoning.

"Fnord" (/fnɔːrd/) is a word coined in 1965 by Kerry Thornley and Greg Hill in the Discordian religious text Principia Discordia. It entered into popular culture after appearing in The Illuminatus! Trilogy (1975) of novels written by Robert Shea and Robert Anton Wilson. Here, the interjection "fnord" is given hypnotic power over the unenlightened, and children in grade school are taught to be unable to see the word consciously. For the rest of their lives, every appearance of the word subconsciously generates a feeling of unease and confusion which prevents rational consideration of the text in which it appears.