Google Tag Manager: Quick Start Implementation Guide
handy PDF on implementing GTM
Analytics at GitHub // John Nunemaker
some detail on how github use an append only log as a data pipeline for analytics
Google Analytics - Run an Experiment
The Guardian Is Being Swamped With 'Dark Traffic' And No One Knows Where It's Coming From | Business Insider
How We Scale VividCortex's Backend Systems - High Scalability -
which web analytics companies provide access to raw data? Quora
Screenful
igrigorik/ga-beacon: Google Analytics collector-as-a-service (using GA measurement protocol).
Submit data to Google Analytics via an API
Behind the scenes: Ophan — how the Guardian democratised data
Introducing Datadog Synthetics
Client-side instrumentation for under $1 per month. No servers necessary. · Bostata | Boston Data Engineering
@nullobject @jameshillia this post on beacons (via @HecateApp) is relevant to your interests
Plausible Analytics | Simple, privacy-friendly alternative to Google Analytics