On the one hand, we will have the smartphones and iPad-esque tablets, aimed at the average consumer. They will do simple things, they will do them well, they will be extremely well connected into the Internet, they will be geared for what a consumer does: consume. Lots and lots of media. ....... On the other hand, we'll have a more traditional PC. It will be geared for content producers, developers and us geeks who need (or think we need) the power and flexibility
Tao Effect Blog » Blog Archive » Steve Jobs’ response on Section 3.3.1
And that makes Apple evil. At least, it does in the sense that Google uses the term in “don’t be evil” – I believe pg translated “evil” as something along the lines of “trying to compete by means other than making the best product and marketing it honestly”.
A single vendor’s benevolent curation of their framework will always outpace the collaborative, interoperable developments of the web ... but the web will always be the canonical source of information and relationships. That’s what it was built for.
What Apple offers in exchange for giving up Freedom 0 ... is a new freedom for computer users — the freedom to install stuff on your computer without screwing things up.
Depending how you measure it, the mobile platform may already be the widest path from the software developer to the ordinary person. It’s for sure the fastest-growing. So presumably there’s serious software money to be made. But how, exactly?
Daring Fireball: A Rule of Thumb: Pricing Should Be Simple
One thing many companies — in any industry — can learn from Apple is the importance of simple pricing. If you make it easy for people to understand how much they’re paying, and what they’re paying for, it is more likely that they’ll buy it. Or perhaps this is driven more by the converse: if people are confused about how much they have to pay, they’re more likely not to