Social app development challenges us how to code for users' personal world. Users are giving push-back to ill-fitted assumptions about their identity — including name, gender, sexual orientation, important relationships, and other attributes they value.

How can we balance users' realities with an app's business requirements?

Facebook, Google+, and others are grappling with these questions. Resilient approaches arise from an app's own foundation. Discover schemas' influence over codebase, UX, and development itself. Learn how we can use schemes to both inspire users and generate data we need as developers.

Let's talk about why some developers, in some situations, are ten times more productive than others.

When do we get that exhilarating feeling of hyperproductivity, when new features flow out of our fingertips? It happens when we know our tools like the back of our hands, and more crucially, when we know the systems we are changing. Know them intimately, like I know the contents of my backpack, when I packed it and I tuned the items in each pouch over years of travel. Know the contents of every module, both what they are and what we'd like them to be if we ever finish that refactoring