What’s Behind the Sudden Rise of Bible Engagement?
https://relevantmagazine.com/faith/whats-behind-the-sudden-rise-of-bible-engagement/
In 2025, the Bible is having an unexpected moment. For years, headlines have emphasized religious decline: shrinking church attendance, young people disaffiliating, a rising tide of “nones.” But the latest data points to a surprising countertrend: more Americans—especially younger ones—are actually reading the Bible.
The American Bible Society’s State of the Bible report found that nearly half of practicing Christians now engage Scripture multiple times a week, reversing a decade of slow decline. The increase is sharpest among Gen Z and Millennials, where Bible use jumped by several percentage points in the past year. Men, historically the least engaged, rose by 21 percent. Even in regions usually considered religiously disengaged—the Northeast and the West—Bible users grew by nearly 20 percent.
It’s not a tidal wave, but in a cultural moment when traditional institutions are hemorrhaging trust, the rise in Bible engagement is striking. Something is drawing people back to a book often dismissed as outdated, complicated or irrelevant.
Amanda Williams, co-founder of She Reads Truth, says she’s not surprised.
“What I am seeing is a desire to read Scripture and see what it really says, as opposed to what other people are saying about the Bible,” she told RELEVANT.
That hunger for firsthand discovery helps explain why the Bible’s appeal is cutting across generations and demographics. Younger adults may not be returning to pews or denominational labels, but they are opening Bibles—sometimes physical copies, sometimes apps, sometimes just a verse delivered through a TikTok algorithm. What matters is less the format and more the shift: curiosity is replacing apathy.
ABS researchers note that much of the growth is happening in what they call the “Movable Middle”—people who aren’t entirely disengaged but haven’t built consistent habits. In 2025, that group expanded significantly. Many of them identify as spiritual seekers rather than religious insiders. They might not know how to pray, but they want to read Scripture. For them, the Bible is less about obligation and more about exploration.
Williams sees that same trend play out in her own community.
“The discipline of Bible reading is important, but bigger than that is the invitation to Bible reading—that you’re invited to read every day,” she said. “The audacity of that invitation, that God does give us Scripture because he wants to be known… on my best days that overshadows the shoulds.”
That reframing matters. For decades, Bible reading was treated as a benchmark of spiritual performance—something you did to prove devotion. The “should” quickly turned into guilt. But the new wave of engagement is less about religious scorekeeping and more about curiosity, self-discovery and even mental health.
ABS data shows that Scripture-engaged adults consistently score higher in well-being and resilience than disengaged peers. Those who regularly interact with the Bible report lower levels of loneliness, stronger community ties and a more stable sense of identity. Researchers describe the Bible as a “protective factor” in a culture of anxiety.
Williams agrees that idealized images of Bible reading—quiet mornings, warm mugs, spiritual breakthroughs—often get in the way.
“If you’re going to have the Bible as part of your everyday life, then what that actually looks like is not always pretty and serene and emotional and quiet,” she said. “Sometimes it looks like just meditating on a verse you’ve tucked away… sometimes it looks like white-knuckling it and reading a chapter a day, even if I don’t really know what the Lord is doing.”
That level of honesty resonates with a generation deeply skeptical of staged spirituality. TikTok and Instagram are filled with “aesthetic” Bible posts, but the reality Williams describes—uneven, imperfect, messy—aligns more with the way young people already approach faith. The Bible isn’t being rediscovered as a prop; it’s being rediscovered as a text worth wrestling with.
The digital revolution has played its part. A decade ago, app-based reading plans made Scripture more accessible to busy or disconnected readers. Now, the pendulum is swinging back toward physical Bibles and printed guides, much like vinyl records or print books reclaiming cultural cachet. Both formats coexist: digital for convenience, print for weight and presence.
“There’s something to be said about the tactile experience,” Williams said. “We wanted them to be beautiful and to have good paper… something that felt like you wanted to leave it on your coffee table or throw it in your bag.”
That tactile return pairs with another shift: the rediscovery of community. While ABS data shows individual engagement rising, the most transformative reading happens in groups. Shared Scripture creates accountability and belonging—something Gen Z consistently says they crave even as they distance themselves from traditional church structures. Williams has seen the same.
“Our desire is for people to read Scripture in community. It’s just how we’re made,” she said. “The most transformative Bible reading experiences that I’ve had in my own personal life have been in reading and discussing and learning alongside other Christians.”
The rise in Bible engagement doesn’t erase broader trends. Church membership continues to decline, and religious disaffiliation is still rising. Yet the data complicates the narrative that younger Americans are simply uninterested in faith. Many aren’t walking away from God so much as they’re rethinking how to connect with Him. For a growing number, that means picking up the Bible directly—without waiting for a pastor, a church program or a social media influencer to interpret it first.
“Curiosity is a gift,” Williams said. “I don’t think curiosity and questions and doubt freak God out. I think they’re a gateway into pressing in.”
That posture may be what defines this moment. Not a wave of certainty, but a wave of curiosity. In a polarized time when dogma often feels weaponized, the simple act of opening the Bible and asking questions feels refreshingly countercultural.
The American Bible Society’s numbers show that curiosity is translating into real impact. Scripture-engaged adults score dramatically higher on measures of hope, purpose and spiritual vitality than those who remain disengaged. For researchers, the connection is clear: people who read the Bible regularly aren’t just more religious—they’re more resilient.
Attention has become the most valuable currency of modern life. The rise in Bible engagement suggests that Scripture is not just surviving in that competition—it’s starting to win.
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August 18, 2025 at 04:22PM