Here at MJM, in the last 30 years or so, we’ve created a lot of radio commercials! I like to think most of them were effective, and I know a few that weren’t...

Making radio work for your company requires strategy, skillful media buying, and engaging creative. Discover the keys to making great radio ads.

A radio station provides its best advice on how to make a great radio ad -- a radio commercial that grabs listeners and sells effectively.

What to Say for a 30-Second Radio Advertising Spot. Radio advertising is a powerful way of reaching consumers in your local area or even on a national level. Even though 30 seconds might not seem like much time to get a marketing message across to a listening audience, this format can be used with success. There are a ...