From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.

The Pick-Me Girl trend has turned into yet another way to police female behaviour. Our words, appearance, and interests are placed under a critical pseudo-feminist lens and once again shamed, this time for not being good enough feminists. Women are accused of failing to empower themselves and, by extension, their gender, and they are disempowered in the process.

Social media's #PickMeGirl trend has led to a vicous cycle of women putting down other women. But who's really to blame?