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Sharing videos created on third party apps will hurt your reach – this is not true. Just make sure to remove any watermarks, as those can have an impact on reach."
Sharing videos created on third party apps will hurt your reach – this is not true. Just make sure to remove any watermarks, as those can have an impact on reach."
20K likes, 1,053 comments - mosseri on September 27, 2024: "One big misconception I hear is that sharing videos created on third party apps will hurt your reach – this is not true. Just make sure to remove any watermarks, as those can have an impact on reach.".
·instagram.com·
Sharing videos created on third party apps will hurt your reach – this is not true. Just make sure to remove any watermarks, as those can have an impact on reach."
How the “Algorithm” Works
How the “Algorithm” Works

“The Algorithm” (or actually algorithms)

  • Ranking Stories
  • Ranking Feed
  • Ranking Reels
  • Ranking Explore
  • “Shadowbanning”
  • How to Grow Your Audience
·instagram.com·
How the “Algorithm” Works
Engagement rates are more important than follower counts.
Engagement rates are more important than follower counts.
32K likes, 2,480 comments - mosseri on April 23, 2024: "💡 Quick thought: Engagement rates are more important than follower counts. Followers are important, yes, but a better sign of how you’re doing on Instagram is how many likes, views, reshares your content is getting. If your engagement rates are going up, that’s a good sign. Focusing more on those metrics will really help over in the long term.". engagement rate, follower account, reach, likes, views
·instagram.com·
Engagement rates are more important than follower counts.
Why videos tend to perform better than photos on Instagram.
Why videos tend to perform better than photos on Instagram.
16K likes, 1,193 comments - mosseri on May 14, 2024: "Chatting with @ezee about why videos tend to perform better than photos on Instagram. Shout out to all the photo creators out there that helped Instagram in the early years. The challenge is that now most people are more interested in short video than photos. Check out more from the conversation on @creators.".
·instagram.com·
Why videos tend to perform better than photos on Instagram.
Do hashtags improve visibility?
Do hashtags improve visibility?
54K likes, 1,071 comments - mosseri on May 31, 2024: "Discussing hashtags with @mkbhd ☝🏼 While hashtags can help people interested in specific topics find your content, they won’t necessarily increase your content’s visibility.".
·instagram.com·
Do hashtags improve visibility?
Wait before engaging if you got a lot of heat
Wait before engaging if you got a lot of heat
9,042 likes, 1,357 comments - mosseri on June 5, 2024: "AMA: You are telling us to wait before engaging, but you have always said to engage when you post so it pushes out your content, which is it?".
·instagram.com·
Wait before engaging if you got a lot of heat