What I've been reading

Bored

AI was supposed to kill consulting. Instead, Julie Sweet has positioned Accenture to cash in | Fortune

AI Is Coming for the Consultants. Inside McKinsey, ‘This Is Existential.’

Creative Costs vs Media Spend: A delicate balance for ROI | Avinash Kaushik posted on the topic | LinkedIn

How to Foster Creativity in Your Organization | Wharton Executive Education posted on the topic | LinkedIn

How AI, Healthcare, and Labubu Became the US Economy

Staying on top means never standing still - Fast Company

Off Kilter 209: How Bad Leadership Creates Competitive Advantage (For Someone Else)

How curiosity rewires your brain for change

Learners will inherit the earth

The Future of Discovery - AKQA

The future of media is a bank | Notion

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Targeting Not Segmentation

The Advertising Barbell

The Top 100 Gen AI Consumer Apps – 5th Edition

Gen Z hilariously tries to explain humor to older people

My Top Ten Business School Case Studies

Take 5: AI’s Past, Present, and Future

Bland, easy to follow, for fans of everything: what has the Netflix algorithm done to our films?

Why parasitic platforms keep feeding on media (and what’s next)

The Death (and Rebirth?) of the Ideas Business

Spotify and the problem with our 'everything app' era - Fast Company

Zero Clicks #34: Advertising to Humans on the Agentic Web

Generativ Design

Chief Economists' Outlook: September 2025

AI Is Remixing Everything We’ve Ever Made. Here’s What That Means.

You’re Not Global, You’re Just Online

How to be a professional stranger

The 25 Most Interesting Ideas I've Found in 2025 (So Far)