I spent 5 years working on “Netflix of learning”, the pipe dream of overstuffing Learning Experience Platforms with “edutainment” that no one watches anymore.
I spent 5 years working on “Netflix of learning”, the pipe dream of overstuffing Learning Experience Platforms with “edutainment” that no one watches anymore. Here’s why it was destined to fail (and what actually works in 2025):
BACKGROUND
The promise of the LXP was to integrate the learning ecosystem.
All your edutainment needs in one slick portal designed to mimic the best of Netlifx: on-demand learning, autoplay next episode and “You might like” recommendations.
All in a massive library of content for every learning style.
And it completely failed.
Why?
1. Employees are busy.
Employees are not sitting around with extra time on their hands.
Most are holding down two roles that were consolidated into one and just trying to keep their heads above water.
2. Most of the content sucks.
Access doesn’t mean impact, and simply plumbing in more 3rd party garbage left learners with more garbage.
None of them want to open the Netflix of learning, browse a bunch of old, irrelevant content, and find another talking-head video that is only marginally relevant to their role.
3. Another login.
Headspace is limited and SSO makes the click path easier.
But your employees can’t remember the name of the current expense management system to get paid, let alone your cleverly named “Netflix of learning” app.
When they have a free moment, you know what app they DO remember to open?
Netflix.
Here’s what employees want instead:
1. Just-in-time.
Time-constrained. Energy-drained. Overwhelmed.
Today’s employee just wants to know what they need to know to do their job.
No fluff. No bloat. No BS. They want to learn and grow, but they expect their needs to be met just in time.
Like the consumer-grade technology they use every day.
2. Punched up relevance.
Employees want authentic and hyper-relevant learning experiences. The overly polished talking heads waving their hands with generic insights are a thing of the past.
They want something real that gets to the point.
Think TikTok, not Time Warner.
3. Not another app.
Seven clicks to get to a learning experience?
Why are we coding our own app for this?
Employees don’t care about “learning tools”.
They want insights and information in the messaging tools they already use every day.
Like adding grocery items to a DoorDash order.
—
The “Netflix of Learning” had its moment.
It was better than the LMS, the “filing cabinet of learning”.
But employees have moved on.
And so should we. | 16 comments on LinkedIn