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Generate use case ideas and identify the most promising ones to implement.

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The NOISE analysis is an alternative to SWOT. NOISE is a planning technique of looking at what is working and determining areas to improve.

I’ve never liked SWOT. It’s too clean. Too easy to fill in four boxes and convince yourself you’ve done something… when nothing’s actually changed. In 2010, after running yet another “well… okay” SWOT session, I sketched out a different way to help teams sort through the mess and figure out what to do next. I called it #NOISEanalysis because that’s where most teams are stuck. Here’s what we look for: - Needs: what’s absolutely required right now? - Opportunities: what’s out there we could take advantage of? - Improvements: what small changes would make this work better? - Strengths: what are we already doing well? - Exceptions: when have we already solved this problem, even just once? It’s not complicated, but it changes the conversation. Instead of a list of weaknesses, you find examples of what works. Instead of vague threats, you identify real needs you can do something about. One manager I worked with used it in a team meeting after a tough quarter. They grabbed a flip chart, drew five boxes, and just started asking questions. By the end, they’d cut a couple of low-value projects, doubled down on what worked, and picked one thing to fix the next week. Everyone left knowing where to focus. That’s the point: clarity you can actually act on. 15 years later, I still smile when I hear how people are using it, even in ways I never imagined. If you’ve used NOISEanalysis, or even just better questions to cut through the noise, I’d love to hear how it worked for you. #SolutionFocused | 74 comments on LinkedIn

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