DOC is an editorial platform that explores meaning in the world of design and invites digital product designers to expand their references beyond the UX bubble. We publish stories worth publishing and we keep ideas worth keeping. Everything else is noise. We pause. We breathe. We assimilate. We seek meaning. We document the world of design through the lens of curiosity and awe.

By embracing sensitivity over logic, designers can learn from old masters and create new solutions that reconnect to us being humans.

This document outlines a non-exhaustive list of details that make a good (web) interface. It is a living document, periodically updated based on learnings. Some of these may be subjective, but most apply to all websites.

You do not have to follow these rules every time. If you have a good reason to break any of them, do. But they are safe to follow every time.

Dieter Rams' Ten Principles for Good Design

The content on this site has been collected for academic use by design scholars and practitioners. Where possible the original source/publisher of the work has been acknowledged. All copyrighted material is published in good faith, with no aim to profit from its dissemination – was it not the very hope of the authors that their manifestos be shared widely.