Horizontal rhythm mostly impacts the legibility, while vertical rhythm impacts the readability of the text and establishes a sense of visual hierarchy.

This research rethinks paragraph formatting, inspired by techniques from Hebrew and Arabic manuscripts to challenge conventional layouts. Funded by the Leenaards Foundation and supported by Adobe’s plugin tools, the project led to the “Alternative Layout System” plugin, now available for free download on the website. A publication showcasing designers’ experiments with these scripts is also accessible on the website’s “Publication”

A scientific approach to line-height

More complex work with typography is becoming popular in web and web design is becoming more like posters and graphic design. Obys agency is pleased to share with you some of our principles of working with typography that will help improve your experience.