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Introduction: Why Perplexity Labs Matters Today Perplexity Labs is an AI-powered platform from Perplexity AI that’s transforming how individuals and businesses research, analyse data, and create interactive projects. Available exclusively to Perplexity Pro subscribers (£20/month*), Labs delivers what once required multiple costly tools—now all in one intuitive, fast, and surprisingly powerful workspace. Good news: Perplexity Pro is currently available for FREE through O2 and Virgin Priority, with the offer extended until 1st August 2025.

TLDR Microsoft’s latest Work Trend Index paints a tough picture: 80% of us say we don’t have the time or energy to do our jobs well, we’re hit by 275 interruptions a day, yet 53% of leaders still expect higher productivity. Google responds with a bold claim that 98% of companies have embraced AI—but also admits 70% are tangled in messy data. Meanwhile, ChatGPT’s weekly active users have soared past 800 million, GPT-4o is redefining multimodal rules, and tools like Copilot, Gemini, Claude, and Grok keep leapfrogging each other almost weekly.

In case you missed it, Perplexity AI has just made a major move - they’ve launched directly inside WhatsApp. Yep, no new app, no new login, no extra steps. Just pure AI-powered knowledge at your fingertips, inside an app you probably already use every day. What’s Perplexity? - If you’re asking that, you might’ve been living under a rock! I swapped out Google for Perplexity a while ago, and honestly, I haven’t looked back.

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