Google’s New “AI Mode” & The Death of SEO
Google recently announced something they’re calling ‘AI Mode,’ positioned as a significant upgrade to search—but let’s unpack what this really means and why it’s important for everyone.
What is Google’s AI Mode? Currently, if you’re signed into Google and perform a search, you’ll often see an “AI Overview” at the top of your results. This summary, created by Google’s Gemini AI, provides a helpful but static response. Your options right now are limited: accept the provided answer, or click through traditional search results.
