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Paid ChatGPT users can now bring third-party apps powered by OpenAI's AI models into a conversation by typing '@' and selecting a GPT from the list. The selected GPT will have a full understanding of the conversation. Different GPTs can be tagged for different use cases and needs. OpenAI plans to eventually introduce monetization for GPTs, but the company may have to get traffic up first. Moderation of GPTs is proving to be a challenge to OpenAI.