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Search Engine Optimisation (SEO) has ruled the digital world for decades, dictating how businesses structure their content to rank higher in search results. But with the rise of AI-driven search engines like Google’s AI Overview, ChatGPT, and Perplexity AI, the game is changing. Language Engine Optimisation (LEO) is the next evolution, shifting focus from keyword-stuffing and backlinks to structured, AI-friendly content that’s easily understood and extracted by AI models. This guide will walk you through what LEO is, how it differs from SEO, and how you can prepare your website today to stay ahead in the AI-powered search landscape.

The era of Google Assistant is coming to an end, and its successor, Gemini, is already making waves. This transition represents more than just a name change—it’s a bold move by Google to redefine what an AI assistant can do. With advanced AI capabilities, deeper personalization, and broader device integration, Gemini is set to revolutionize how we interact with technology. What Is Gemini and Why the Change? Gemini is Google’s next-generation AI assistant, designed to be smarter, more intuitive, and deeply integrated into your digital life.

What Is an LLM and How Is It Trained? Large Language Models (LLMs) are the powerhouses behind modern AI chatbots, search assistants, and automated content generators. They work by predicting the next most likely word in a sequence based on extensive training data. These models are trained on billions of words from books, articles, websites, and other written materials, absorbing grammar, context, and meaning at an unprecedented scale. However, what’s surprising—and honestly a little unsettling—is that we don’t actually know exactly how LLMs work internally.

Sam Altman has shared an extract from a new AI model they’ve trained, and it’s already causing a stir. We don’t know if or when we’ll get access to this model—OpenAI hasn’t given a release date or even guaranteed we’ll see it. However, from the preview Altman posted on X (formerly Twitter), it’s clear the model isn’t just spitting out generic text. It’s dabbling in something quite literary. What’s So Special About This Model?

Google recently announced something they’re calling ‘AI Mode,’ positioned as a significant upgrade to search—but let’s unpack what this really means and why it’s important for everyone. What is Google’s AI Mode? Currently, if you’re signed into Google and perform a search, you’ll often see an “AI Overview” at the top of your results. This summary, created by Google’s Gemini AI, provides a helpful but static response. Your options right now are limited: accept the provided answer, or click through traditional search results.

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