Empathy is the Core of Design Thinking
David Kelley is the founder and chairman of IDEO, probably the world's best-known design innovation consultancy. Though not quite a household name, Kelley has arguably made as much of an impact on the field of design as the late Steve Jobs -- in fact, it was under Kelley's leadership that IDEO designed the first mouse for Apple in 1981. But more than the products his company has helped to invent, it is Kelley's approach to