Design Thinking (DT)

Your InVision primer for sparking design thinking transformation.

The shift from human-centered to community-powered

Leveraging AI early in the design process

How artificial intelligence is redefining creativity and collaboration in the digital age

This blog is dedicated to defining user needs statement, why is it important, its benefits to the organization, its format & few examples.

Outline what users need in order to achieve their goals.

The Design Thinking process is a human-centered, iterative methodology that designers use to solve problems. It has 5 steps—Empathize, Define, Ideate, Prototype and Test.

Can we define a universal design process that will work great for every project? The answer is (likely) no. But it’s possible to define a…

Get techniques and templates to help you understand and define the problem your team needs to solve in the Define stage of design thinking.

Learn the five stages of the design thinking process, get practical tips to apply them, and get templates to seamlessly run design thinking exercises.

Analyzing the value of the design thinking process and solutions for marketers in better understanding your consumers.

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.

Is your team in a creative rut? The design thinking process helps your team focus on human-centric solutions. If your team is looking to solve ambiguous questions or open-ended problems, the design thinking process can help you.

David Kelley is the founder and chairman of IDEO, probably the world's best-known design innovation consultancy. Though not quite a household name, Kelley has arguably made as much of an impact on the field of design as the late Steve Jobs -- in fact, it was under Kelley's leadership that IDEO designed the first mouse for Apple in 1981. But more than the products his company has helped to invent, it is Kelley's approach to

What is Design Thinking in UX, and How Does it Complement or Compete with User-Centered Design?