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Design has no value for a team driven by outputs. But neither does Product. To make the jump to delivering outcomes, Product needs Design.

If we are serious about social change and equity, we need to start centring the knowledge and decisions of those deeply impacted.

Thinking critically about ways to solve problems in design

This article is a sample chapter from my book UX Design for the Enterprise: Helping Users Get Work Done.

In the fast-paced realm of digital design, the UX process is the compass guiding designers to create seamless and delightful user…

Understanding systems and processes is important because every business, no matter how large or small, comprises a web of systems and processes we all engage with. This post contains 15 Principles…

The essential skill for those who want to understand design, think like a designer and be able to effectively communicate it.

It’s the battle of project management methodologies.

Jobs-to-be-done are often misused (or not at all!) This case study shows you the critical impact it can have on headspace user onboarding.

The design landscape and creative industries are undergoing profound changes, and generative AI tools are starting to play a crucial role.

To escalate correctly a system of solutions, we must first understand all the minor parts.

Most discussions on structure focus on centralised or matrix, but the departments in which those teams sit can make or break your product.

Learn how to create engaging mobile experiences with the IxDF Mobile UX Strategy course. Master user research, content strategy and accessibility to build better apps.

How “Slow Productivity” taught me to deal with people rushing me for designs

Untested products failing in the market? No “seat at the table”? The root causes might go deeper than you think, and we’ll start with…

4 questions to get your work to “good enough,” stop re-iterating, and move on to the next thing.

The synergy of two user-centered approaches

Leverage strategic design to understand deeper customer needs and assure you’re building the right solution, not just building the…

And an illustration to capture what we believe is the essence

Follow the human-centred design process to design a great product.

Working in healthy sequences keeps our teams moving forward confidently and steadily.

One of the most important lessons I learned at Meta is the by-now-common refrain of “Execution eats strategy for breakfast.” Why? Simple. If you have a perfect strategy but poor execution, you don’t win. And worse, you don’t know why you didn’t win - is it because your strategy was wrong, or because your execution was wrong? You’ve wasted time, and worse, you’ve learned nothing.

A behind the scenes look at engineering crits at Figma.

Weekly curated resources for designers , thinkers and makers.

Reclaiming the true essence of MVP and five ways to facilitate a ‘Lean’ development journey.

How one-pager with 10 sections can help avoid confusion and frustration in the design process.

Want to create digital products that truly resonate with your users? At Perpetual, we know that UX research is the key.

Andy Budd