Process

The “Double Diamond” process rarely works well in real projects. Here’s how the design work actually gets done in small and large organizations, and where design has most leverage.

The working backwards process

The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship.

The so-called “Double Diamond” is a great way of visualizing an ideal design process - but it’s just not the way most companies deliver new projects or services. Andy Budd proposes a new “Double Diamond” idea that better aligns with the way work actually gets done and highlights the place where design has the most leverage.

The most powerful thing to understand when building a product is the motivation behind people’s actions. At Intercom we use Job Stories to discover them.