Process

One of the most important lessons I learned at Meta is the by-now-common refrain of “Execution eats strategy for breakfast.” Why? Simple. If you have a perfect strategy but poor execution, you don’t win. And worse, you don’t know why you didn’t win - is it because your strategy was wrong, or because your execution was wrong? You’ve wasted time, and worse, you’ve learned nothing.

A behind the scenes look at engineering crits at Figma.

Weekly curated resources for designers , thinkers and makers.

Reclaiming the true essence of MVP and five ways to facilitate a ‘Lean’ development journey.

Want to create digital products that truly resonate with your users? At Perpetual, we know that UX research is the key.

Andy Budd

The “Double Diamond” process rarely works well in real projects. Here’s how the design work actually gets done in small and large organizations, and where design has most leverage.

The working backwards process

The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship.

The so-called “Double Diamond” is a great way of visualizing an ideal design process - but it’s just not the way most companies deliver new projects or services. Andy Budd proposes a new “Double Diamond” idea that better aligns with the way work actually gets done and highlights the place where design has the most leverage.

The most powerful thing to understand when building a product is the motivation behind people’s actions. At Intercom we use Job Stories to discover them.