Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s…

A practical guide on defining problems well so that solving them becomes much easier

In the modern workplace, performance evaluations have become synonymous with metrics. Targets, KPIs, quotas, and benchmarks — the…

Uncover the strengths and weaknesses of probing users for reasons behind their actions and preferences.

The “why” behind a team’s operating decisions is one of the most important factors when deciding what to build. Without that information…

It’s no longer sufficient to merely provide functionality and focus solely on the outcomes. Instead, designers, teams and businesses must…

A practical guide to planning and conducting analyses for a market expansion strategy

Without a compelling vision, people will push back on your process.

Do you want your team to build solutions that provide value for your customers? If yes, just ask these three questions.

To understand the value to your customer, you need to start with research into their problems, not skip to validating features

Some timeless lessons-learned over a long career of leading software product development. Some of them are funny — all of them can improve…

"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where can we invest more marketing budget, and where should we scale back?” If you're digging through a giant mess of user data trying to find real answers to questions like these, good luck to you.

A funnel analysis is a very useful tool for Product Managers to understand the flow of users through their website. This tutorial will explain what it a funn…

Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

How RICE prioritization and Funnel Analysis can help you re-prioritize design problems

Business and strategy are not taught in design school and it’s not something every designer is drawn to, but senior designers should know…

Execute a Product Vision Workshop with the Product Vision Board

A complete example of how to manage four key strategic objectives

Here’s a primer on the balanced scorecard, how to use it in tandem with a strategy map, and 3 steps to apply it to your organizational strategy.

Prioritization is a challenge for any product manager. How do you decide what to work on first? Here is a simple scoring system to help prioritize well.

Developed by Intercom, RICE stands for Reach, Impact, Confidence, and Effort. However, despite its widespread adoption, many product…

Reach, Impact, Confidence, and Effort It’s a quantitative framework that helps prioritize tasks or features based on their potential impact…

RICE score is the most commonly used prioritization framework. It stands for Reach, Impact, Confidence, and Effort. It is most…

Assigning resources using Reach, Impact, Confidence, and Effort

Kano analysis is an essential tool that helps you enhance your product and services but do you know how to apply it to business? We'll explain how here.

What is Kano Model and how does it work? Broad overview of Kano, its history, and common applications for this prioritization method.

The Kano Model can help Product Managers prioritize features, improve customer satisfaction, and drive business growth—here’s how!

A SWOT analysis can be an excellent strategic planning tool to apply to a problem. Its major strength lies in its simplicity.

A SWOT analysis is a framework used in a business’s strategic planning to evaluate its competitive positioning in the marketplace. The analysis looks at four key characteristics that are typically used to compare how competitive the business can be within its industry.

Learn about the SWOT framework, how and when to use SWOT analysis and download our ready-to-use SWOT analysis template