Crafting a vision that inspires
A team vision is the North Star that guides a design team’s collective efforts towards a shared purpose and ultimate goal.
Designing together: the importance of shared principles for design teams
Design principles operationalize a team’s values into concrete guidelines that inform the design process.
Team values: the foundation of any strategy
They are the guiding principles that shape a team’s culture and determine how its members interact with each other and stakeholders.
Pillars, objectives, and OGSMs: how to define a design team’s most important topics
In this article of our “Design Team Strategy” series, we explore how to define the most critical topics of a design team’s strategy.
The strategy house: how to define a design team’s mission
This article introduces the “Strategy House Model”—a visual representation of a team’s strategy, and how to develop a team mission.
The Product Trio: A 101
The #1 risk for you is building the wrong thing, wasting your time, opportunity and capital doing it.