Strategy

Stop building everything and start shipping something

Outcome-based roadmaps are ideal but less common. Though harder to implement, here’s why you must prioritize outcomes over feature stacking.

Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s…

A practical guide on defining problems well so that solving them becomes much easier

In the modern workplace, performance evaluations have become synonymous with metrics. Targets, KPIs, quotas, and benchmarks — the…

The roadmap is a plan, not a wishlist

Uncover the strengths and weaknesses of probing users for reasons behind their actions and preferences.

The “why” behind a team’s operating decisions is one of the most important factors when deciding what to build. Without that information…

A practical collection of must-know business frameworks used by large consulting firms with examples

Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV) are two key metrics that, when analyzed together, provide deep insights…

Crafting an effective design system strategy

Responding to the next most important problem to solve

UX professionals often focus on mastering practical skills such as UI design, user research, and usability testing. While these skills are…

“What I really want is to work on…is strategy,” I’ve heard from colleagues on every team I’ve been on. And it’s no surprise — big strategy projects can sometimes seem like the most exciting and high-profile projects in a tech company. They call to mind visionaries who change the world by thinking about big-picture problems

It’s Your Team, Stupid!

You know that feeling when everyone’s buzzing about a change, but it seems to lose its way before it even takes off. It’s a challenge I’ve…

The most powerful thing a product can do is give its user a premise.

When joining larger projects one of my first tasks to myself is to see if there's an existing UX strategy. Some of you may not be familiar with the …

Your planning master doc can be an effective hub for everyone. A senior UX director breaks down how to create your team’s roadmap.

Unless you gather it properly

Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction by gauging how likely customers are to…

Customer Satisfaction Score (CSAT) is a metric used to gauge customer satisfaction with a product or service. It’s one of the most commonly…

It’s no longer sufficient to merely provide functionality and focus solely on the outcomes. Instead, designers, teams and businesses must…

A practical guide to planning and conducting analyses for a market expansion strategy

Without a compelling vision, people will push back on your process.

Do you want your team to build solutions that provide value for your customers? If yes, just ask these three questions.

To understand the value to your customer, you need to start with research into their problems, not skip to validating features

"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where can we invest more marketing budget, and where should we scale back?” If you're digging through a giant mess of user data trying to find real answers to questions like these, good luck to you.

A funnel analysis is a very useful tool for Product Managers to understand the flow of users through their website. This tutorial will explain what it a funn…

Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.