Strategy

To understand the value to your customer, you need to start with research into their problems, not skip to validating features

"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where can we invest more marketing budget, and where should we scale back?” If you're digging through a giant mess of user data trying to find real answers to questions like these, good luck to you.

A funnel analysis is a very useful tool for Product Managers to understand the flow of users through their website. This tutorial will explain what it a funn…

Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

How RICE prioritization and Funnel Analysis can help you re-prioritize design problems

Issue 192: How I triage strategy

Business and strategy are not taught in design school and it’s not something every designer is drawn to, but senior designers should know…

Execute a Product Vision Workshop with the Product Vision Board

A complete example of how to manage four key strategic objectives

Here’s a primer on the balanced scorecard, how to use it in tandem with a strategy map, and 3 steps to apply it to your organizational strategy.

Prioritization is a challenge for any product manager. How do you decide what to work on first? Here is a simple scoring system to help prioritize well.

Developed by Intercom, RICE stands for Reach, Impact, Confidence, and Effort. However, despite its widespread adoption, many product…

Reach, Impact, Confidence, and Effort It’s a quantitative framework that helps prioritize tasks or features based on their potential impact…

RICE score is the most commonly used prioritization framework. It stands for Reach, Impact, Confidence, and Effort. It is most…

Assigning resources using Reach, Impact, Confidence, and Effort

Kano analysis is an essential tool that helps you enhance your product and services but do you know how to apply it to business? We'll explain how here.

What is Kano Model and how does it work? Broad overview of Kano, its history, and common applications for this prioritization method.

The Kano Model can help Product Managers prioritize features, improve customer satisfaction, and drive business growth—here’s how!

A SWOT analysis can be an excellent strategic planning tool to apply to a problem. Its major strength lies in its simplicity.

A SWOT analysis is a framework used in a business’s strategic planning to evaluate its competitive positioning in the marketplace. The analysis looks at four key characteristics that are typically used to compare how competitive the business can be within its industry.

Learn about the SWOT framework, how and when to use SWOT analysis and download our ready-to-use SWOT analysis template

The MoSCoW method is a prioritization framework used to help key stakeholders understand the significance of initiatives in a release.

Make smarter decisions with cost-benefit analysis. Atlassian's guide helps you weigh costs and benefits to choose the right path for your project.

Before a project, determine if the benefits outweigh the costs with a cost-benefit analysis. Here's a step-by-step process to use it.

Are you interested in learning how to do a cost-benefit analysis so that you can make smarter business decisions?

A cost-benefit analysis is a decision-making tool that helps you choose which actions are worth pursuing. Learn when and how to do a cost-benefit analysis.

This guide shows how to design a Product Innovation Charter to reduce product development risk and increase the likelihood of successful product innovations.

The engine of product-market fit.

To create products people want and need, you have to understand product strategy. That means going beyond flows and wireframes to the bigger picture of solving real customer problems.