Strategy

To create products people want and need, you have to understand product strategy. That means going beyond flows and wireframes to the bigger picture of solving real customer problems.

5 Whys, or 5Y, is a powerful tool for getting to the root cause of a problem, and an effective way to expose weaknesses in your systems or processes.

5 Whys is the practice of asking why repeatedly when a problem is encountered to get beyond the obvious symptoms to discover the root cause.

Learn about the Five Whys and how manufacturers use this problem-solving method to identify the underlying cause-and-effect of a particular problem.

What is product-market fit and why is it so important? Experts weigh in on the best ways to find and measure product-market fit.

Have you ever wondered about the processes successful businesses use to make important decisions? More than likely they are using a cost-benefit analysis (CBA). This method examines the strengths and weaknesses of various business scenarios to help guide you to the best solutions. In this article, w