UX Laws, Rules & Principles

Understanding psychological principles can transform a good design into a truly effective one.

Applying Nielsen and Molich’s Heuristics for an Intuitive User Experience

Read this article if you want to become a much better designer (See what I did here? I framed it in a specific way :) )

Designing exceptional user experiences (UX) requires more than following trends or analyzing data — it’s about understanding the core of…

Hey! I’ve been exploring UX laws that can elevate any design by making it intuitive and user-friendly. These laws, rooted in psychology…

Psychology is an integral part of UX Design. Understanding how people behave and think, as well as how their brains work, is fundamental to creating good experiences that are not only effective but also don't negatively impact the people who use them.

At the heart of it, we are designing for humans. Anything that works well or is loved by users is often rooted in how humans perceive and…

And why they’re so addictive.

Want to build a product that creates habitual engagement among your customers? Try the Hook Model to give yourself a competitive advantage.

A useful set of fundamental principles and advice to help guide UX designers.

Hey, it’s me again! I’ve been diving into something that has completely reshaped how I think about design, UX laws. If you’re wondering…

How Miller’s Law Simplifies Complex Information for Smarter Design

Oversimplifying design results in unhappy Engineers and confused users

Exemplifying the 10 User Interface Design heuristics through Duolingo, my favorite language learning app.

Five mind tricks that make you love a website or an app without knowing why

Hey there, UI/UX enthusiasts! Whether you’re just starting out or refining your craft, mastering Material Design can be a game-changer for…

In this article, you’ll discover the most effective behavioral design frameworks, learn how to drive daily active user growth and…

This blog is intended to be a place to share ideas and results that are too weird, incomplete, or off-topic to turn into an academic paper, but that I think may be important. Let me know what you think! Contact links to the left.

How I use industry wisdom to guide my work and avoid the paradox of choice

via Muzli design inspiration

Usability is about human psychology, not technology.

Data is a product, not a commodity. It is used by people, not computers. And it should be designed, not built.

A guide offering actionable tips and insights for UX practitioners regarding the Principle of Least Astonishment.

Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

An Introduction:

Every click, swipe, and scroll we make is shaped by their decisions. But with great power comes great responsibility.

Applying the Pareto principle to feature availability in UX design

Tools for solving problems in a wide range of fields

A cognitive bias is an error in thinking that affects judgments and decision-making. By being aware of the biases, we can mitigate their…