Understanding psychological principles can transform a good design into a truly effective one.

Applying Nielsen and Molich’s Heuristics for an Intuitive User Experience

Read this article if you want to become a much better designer (See what I did here? I framed it in a specific way :) )

Designing exceptional user experiences (UX) requires more than following trends or analyzing data — it’s about understanding the core of…

Hey! I’ve been exploring UX laws that can elevate any design by making it intuitive and user-friendly. These laws, rooted in psychology…

At the heart of it, we are designing for humans. Anything that works well or is loved by users is often rooted in how humans perceive and…

And why they’re so addictive.

Want to build a product that creates habitual engagement among your customers? Try the Hook Model to give yourself a competitive advantage.

A useful set of fundamental principles and advice to help guide UX designers.

Hey, it’s me again! I’ve been diving into something that has completely reshaped how I think about design, UX laws. If you’re wondering…

How Miller’s Law Simplifies Complex Information for Smarter Design

Oversimplifying design results in unhappy Engineers and confused users

Exemplifying the 10 User Interface Design heuristics through Duolingo, my favorite language learning app.

Five mind tricks that make you love a website or an app without knowing why

Hey there, UI/UX enthusiasts! Whether you’re just starting out or refining your craft, mastering Material Design can be a game-changer for…

In this article, you’ll discover the most effective behavioral design frameworks, learn how to drive daily active user growth and…

This blog is intended to be a place to share ideas and results that are too weird, incomplete, or off-topic to turn into an academic paper, but that I think may be important. Let me know what you think! Contact links to the left.

How I use industry wisdom to guide my work and avoid the paradox of choice

How can you set your workplace software apart? The answer could be in UX/UI design.

The Role of Simplicity in Improving User Interfaces and Shaping Smart Design Choices

Essential Guidelines for Crafting User-Centric Designs

Observations collected over 20 years in the tech industry.

Applying the Pareto principle to feature availability in UX design

Rooted in over a century of psychological research, the 9 Gestalt principles are essential for designing user interface layouts. Proximity, similarity, enclosure, and more guide the eye, turning visual chaos into clarity.

How I use industry wisdom to guide my work and avoid the paradox of choice

Gestalt Principles are a set of principles in psychology that describe how humans perceive and organise visual information. In the context…

Scarcity principle is a psychological concept that states that the perceived value of a product increases when its availability is limited…

How to design complex applications by matching the complexity of UI with the mental models of users and vice versa.

Why most websites do it wrong.

Psychology is an integral part of UX Design. Understanding how people behave and think, as well as how their brains work, is fundamental to creating good experiences that are not only effective but also don't negatively impact the people who use them.