How to design complex applications by matching the complexity of UI with the mental models of users and vice versa.

Why most websites do it wrong.

Psychology is an integral part of UX Design. Understanding how people behave and think, as well as how their brains work, is fundamental to creating good experiences that are not only effective but also don't negatively impact the people who use them.

Miller’s law in simple terms

As a child visiting her aunt for the very first time in her big fancy 5 story apartment with great paint color choices, no one told me that I would be struggling to find my way out of the building…

In Product Design, and Possibly Life Management

Interface design possesses a set of iconic tools for evaluating its proposals. Nielsen’s heuristics are, without a doubt, one of the most…

Learn 25 key design principles with real-life examples to enhance your creative career.

The “Laws of UX” refer to a set of principles and guidelines that designers can follow to create user interfaces (UI) and experiences (UX)…

Imagine stepping into a stunning building, with intricate mosaics and vivid stained glass adorning every surface. You push open the first…

Laws of UX is a collection of best practices that designers can consider when building user interfaces.

Follow these rules or the UX police will come for you.

Essential Guidelines for Crafting User-Centric Designs

The art of preventing errors

Usability is about human psychology, not technology.

Why software development is a constant balancing act between adding new features and maintaining simplicity and usability

A cognitive bias is an error in thinking that affects judgments and decision-making. By being aware of the biases, we can mitigate their…

Every click, swipe, and scroll we make is shaped by their decisions. But with great power comes great responsibility.

The Zeigarnik effect suggests that unfinished tasks are more memorable than completed ones. In UX design, we can leverage this effect to encourage user engag...

by Justin Weisz (IBM Research, US), Jessica He (IBM Research, US), Michael Muller (IBM Research, US), Gabriela Hoefer (IBM, US), Rachel…

As a digital designer, you should get inspired by industrial designers

1. Simplicity

Some time ago, I teased my newsletter subscribers about creating a product design course. The response was amazing, and I was really excited. …

Jakob Nielsen’s 10 usability heuristics were defined from a factor analysis of a large set of usability principles.

Master user experience with Hicks Law! Simplify choices, boost engagement & conversions. Learn how in our blog & see real-life examples!

Explore the fundamentals of the Top 7 laws and principles of UX design in our expert guide.

AI won’t take your job (*yet), but it sure makes your job a whole lot easier.

How I use industry wisdom to guide my work and avoid the paradox of choice

Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

via Muzli design inspiration