How the Best UX Design Teams Integrate Personas into Agile Workflows
Discover how you can use personas in Agile to blend speed with human-centered design, elevate engagement, cut waste, and deliver products that truly matter.
User Journeys vs. Customer Journeys: Why the Distinction Matters More Than You Think
Think “user” and “customer” are the same thing? Think again. Confusing the two could be the silent killer of your product—and your profits. Here’s why designing for the wrong journey could cost you everything.
A Comprehensive Guide To User Testing — Smashing Magazine
So you think you’ve designed something that’s perfect, but your test tells you otherwise. In this article, Christopher Murphy will be focusing on usability testing, where he evaluates the design decisions made against a representative set of users to test if his assumptions are correct. User testing should be happening at every point in the process as an integral part of an iterative design process. With that thought in mind, it’s important to establish a structured framework for user testing throughout the design process. let's explore the importance of user testing.
Jobs to Be Done is an outcome-driven approach to product development. Learn how to research and design for JTBD with templates and advice from UX experts.
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.