UX Methods

Many companies struggle with aligning on level of UX Effort a project needs. This framework can help.

Design for real people—not assumptions. Master personas to create user-centered products, services, and experiences and get ahead in your career.

Personas don’t represent every user—and that’s a good thing. Learn why and how to consider your wider audience.

Stand out in your career by designing for real people. Use personas to build empathy and make smarter decisions.

From messy research to clear insights—use affinity diagrams to reveal patterns and make smarter decisions.

How to kill arguments and force smarter thinking: one idea is a bad idea, two ideas is an argument, three ideas is a brainstorm.

How to talk about IA in understandable terms.

Desclaimer — I have worked on this project on my own and while working on it I was not associated with “Big basket” in any way. Solution…

Customer Satisfaction Score (CSAT) is a commonly used metric to gauge how satisfied customers are with a product or service.

Part 1 of 2: Collecting product feedback without sacrificing product discovery.

Start 2025 strong!

The five-day miracle myth that’s taken over the design world.

While still keeping product usability at a high standard

Turning vague requests into clear, actionable plans to reduce iterations

What to Do (and Not Do) While Sitting with Users

The ideas, the interviews, the stories, the pain points — they all start to pile up. That's where the problem comes in...

How comparing designs with competitors can persuade stubborn stakeholders

Heuristic evaluation is a powerful tool in UX design, offering a structured way to identify and address usability issues in interfaces. But…

UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

So you think you’ve designed something that’s perfect, but your test tells you otherwise. In this article, Christopher Murphy will be focusing on usability testing, where he evaluates the design decisions made against a representative set of users to test if his assumptions are correct. User testing should be happening at every point in the process as an integral part of an iterative design process. With that thought in mind, it’s important to establish a structured framework for user testing throughout the design process. let's explore the importance of user testing.

Jobs to Be Done is an outcome-driven approach to product development. Learn how to research and design for JTBD with templates and advice from UX experts.

Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they…

Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

Is Jobs-to-be-Done a theory? A lens? A process? A framework? A practice? Let’s start with a practical definition:

The JTBD framework is a theory that helps UX professionals uncover true customer needs and keeps teams focused on solving the right problems.

Upgrade your user, not your product. Don’t build better cameras — build better photographers.

Jobs as a methodology and mindset

What is JTBD, how to use it in product design, JTBD vs User Persona

Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…

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