UX Methods

For too long, personas have been created with considerable effort, only to offer limited value. Paul Boag shows how to breathe new life into this stale UX asset and demonstrates that it’s possible to create truly useful functional personas in a lightweight way.

User Personas have long been the go-to tool for visualizing what we learn about users. But is it always the right tool and are their better alternatives?

Finding product-market fit can be a daunting and time-consuming task since you’re not only serving a user need, but also making sure it…

Learnings from an ethnographic research activity that we joined in Bali Indonesia, and some of the questions that popped in my mind after…

Discover how you can use personas in Agile to blend speed with human-centered design, elevate engagement, cut waste, and deliver products that truly matter.

Think “user” and “customer” are the same thing? Think again. Confusing the two could be the silent killer of your product—and your profits. Here’s why designing for the wrong journey could cost you everything.

AI personas are fast but flawed. Learn when to trust real users to design products that truly succeed.

What poker decks, medieval maps, and Google can teach us about making a better design tool

Your product needs these two types.

Design for real people—not assumptions. Master personas to create user-centered products, services, and experiences and get ahead in your career.

Personas don’t represent every user—and that’s a good thing. Learn why and how to consider your wider audience.

Stand out in your career by designing for real people. Use personas to build empathy and make smarter decisions.

From messy research to clear insights—use affinity diagrams to reveal patterns and make smarter decisions.

How to kill arguments and force smarter thinking: one idea is a bad idea, two ideas is an argument, three ideas is a brainstorm.

How to talk about IA in understandable terms.

Desclaimer — I have worked on this project on my own and while working on it I was not associated with “Big basket” in any way. Solution…

Customer Satisfaction Score (CSAT) is a commonly used metric to gauge how satisfied customers are with a product or service.

Part 1 of 2: Collecting product feedback without sacrificing product discovery.

Start 2025 strong!

The five-day miracle myth that’s taken over the design world.

While still keeping product usability at a high standard

Turning vague requests into clear, actionable plans to reduce iterations

What to Do (and Not Do) While Sitting with Users

The ideas, the interviews, the stories, the pain points — they all start to pile up. That's where the problem comes in...

How comparing designs with competitors can persuade stubborn stakeholders

Heuristic evaluation is a powerful tool in UX design, offering a structured way to identify and address usability issues in interfaces. But…

UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

So you think you’ve designed something that’s perfect, but your test tells you otherwise. In this article, Christopher Murphy will be focusing on usability testing, where he evaluates the design decisions made against a representative set of users to test if his assumptions are correct. User testing should be happening at every point in the process as an integral part of an iterative design process. With that thought in mind, it’s important to establish a structured framework for user testing throughout the design process. let's explore the importance of user testing.

Jobs to Be Done is an outcome-driven approach to product development. Learn how to research and design for JTBD with templates and advice from UX experts.

Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they…