UX Methods

A/B testing is an essential step in the UX design process. It shows which design options users like more and which meet their expectations…

How one small mindset shift can transform your product development.

How persona spectrums champion real user needs

Running a workshop can be an effective alternative to traditional, long-standing meetings. To help ensure its success, Ben Shih introduces the concept of an inclusive workshop. In Part 1 of the series, you discover the fundamentals of inclusivity and get some solid guidance on how to plan an inclusive remote workshop.

Boost your team brainstorming sessions with these creativity-sparking ideation methods from Zalando product design community members.

Tips to help researchers show the value of UX benchmarks to stakeholders.

Design storytelling should be from the user's perspective, not yours

Communicating designs isn’t enough: Translate your design recommendations into value stories

In the fast-paced world of UX design, where creativity meets functionality, the importance of a well-crafted design brief cannot be…

Testing is an important part of product development, but you might be testing the wrong thing, in the wrong way, for the wrong reasons…

A step-by-step process to creating an empathy map as a lean user persona with examples from leading design tool - UXPin.

Learn the best practices of wireframing with our comprehensive guide. Explore experts’ tips and examples along with practical tools.

Discover real-life UX use cases from mobile apps to e-commerce sites. Delve into the process of creation and learn from the most common pitfalls.

Learn more about UX surveys with the best practices, a step-by-step guide, and a questionnaire to conduct your survey.

What are person personas and why do they matter

Inuit (short for “**In**terface **U**sability **I**nstrumen**t**”) is a new questionnaire you can use to assess the usability of your user interface. It has been designed to be more diagnostic than existing usability instruments like, e.g., SUS and for use with machine learning, all the while asking fewer questions than other questionnaires.

When people start using your product, they have certain expectations for how the product should function, for example, where specific…

Enhance collaboration among researchers, designers, engineers, and product managers with this comprehensive list of engaging activities.

by: Celina Leong, Dan Ariniello, and Yvonne Wang

Learn about the value of understanding user needs through problem statements, while translating those needs into user stories…

A User Research Technique

In this article, I am going to explain to you what a user flow is and why they are essential in the design process. Furthermore, we will…

What’s the story with personas  and do they actually work?

“User-centred” it’s a buzzword but I like it. The emphasis is on setting aside personal biases and listening to the users — a principle…

Here are the top 10 common mistakes to watch out for when creating user journeys:

Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.

Learn how to test your prototype to find out if it's ready for development. Discover tips, tricks, and best practices of prototype testing.

Big picture vs. Close-up storyboards

The SCAMPER method helps you generate ideas for new products and services by encouraging you to ask seven different types of questions, which will help you understand how you can innovate and improve

Explore user story mapping, a technique that visualizes the customer journey to help designers create intuitive and user-centered experiences.