UX / Product Design

A practical guide to hypotheses-driven decision-making with examples

To approach design exploration efficiently, think like a plumber

The longing for an emotional response.

I’ve been working in design for 5 years now, and throughout my career, I’ve always been a design team of one. I

Enhancing product for a better user experience

We lost movie stores for streaming, and in the process, lost the useful simplicities of being a movie patron.

Navigating the maze of stakeholders to land a decision

Design Sprints are a super powerful tool for fostering innovation, accelerating ideas, and establishing alignment. But the thing is, the…

The human brain thrives in natural environments. From navigating day-night cycles to adapting to seasonal changes, our cognitive systems…

How comparing designs with competitors can persuade stubborn stakeholders

Psychology is an integral part of UX Design. Understanding how people behave and think, as well as how their brains work, is fundamental to creating good experiences that are not only effective but also don't negatively impact the people who use them.

Link labels and navigation options must clearly describe the content users will find. Users follow scents of relevance. Navigation becomes intuitive. Content discoverable. Experience enhanced.

At first glance the two terms appear to be identical. Our users are our customers and thus they’re the same thing. Except, they’re not. So what’s the difference?

Handpicked collection of design checklists for entire design process: from UX Audit to accessibility testing

get rid of the grid!

Designers going all-in on user-facing high fidelity visuals are abandoning their most powerful tool for influencing strategy

Scrolling, scanning, skipping: How do users consume content online? Here’s what you need to know about reading behavior and design strategies to prevent harmful scanning patterns. An upcoming part of Smart Interface Design Patterns.

Visualizing tensions between perspectives is a starting point for uncovering voices and creating meaningful change.

Product Design Tools Database. More than 700 Tools that will improve your Product Design Workflow. Discover them in the UX Database!

How to put design theory into practice in an efficient way

As consumers’ privacy concerns continue to grow, so should our attention to addressing privacy issues as user experience designers.

Why the F-pattern is harmful for users and businesses, how to prevent it, and what to aim for instead.

A small project debunking common accessibility myths.

Buttons are one of the most common components in UX design. Learn how to create buttons that guide users effectively.

Design validation is a comprehensive process of testing and validating a design to ensure that it meets the needs of the user while serving the strategic

Cutting through design decision complexities with a no-nonsense heuristic

Generate, test, and pivot ideas like a pro with our AI-powered innovation toolbox. Our free tools, including future scenario creators and interview script generators, will elevate your innovation process so you can focus on bringing your ideas to life.

Aligning research insights to stakeholder incentives to maximize the likelihood of action.

A mental model for deciding which startup ideas to pursue, and how to pursue them.

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