Information Scent: How Users Decide Where to Click
Link labels and navigation options must clearly describe the content users will find. Users follow scents of relevance. Navigation becomes intuitive. Content discoverable. Experience enhanced.
User Experience and Customer Experience - What’s the Difference?
At first glance the two terms appear to be identical. Our users are our customers and thus they’re the same thing. Except, they’re not. So what’s the difference?
Scrolling, scanning, skipping: How do users consume content online? Here’s what you need to know about reading behavior and design strategies to prevent harmful scanning patterns. An upcoming part of Smart Interface Design Patterns.
Design validation is a comprehensive process of testing and validating a design to ensure that it meets the needs of the user while serving the strategic
Generate, test, and pivot ideas like a pro with our AI-powered innovation toolbox. Our free tools, including future scenario creators and interview script generators, will elevate your innovation process so you can focus on bringing your ideas to life.