UX Reference

The art of preventing errors

In this article, I am going to explain to you what a user flow is and why they are essential in the design process. Furthermore, we will…

Can a designer still make ethical design when using nudging?

What’s the story with personas  and do they actually work?

Why software development is a constant balancing act between adding new features and maintaining simplicity and usability

Scrolling, scanning, skipping: How do users consume content online? Here’s what you need to know about reading behavior and design strategies to prevent harmful scanning patterns. An upcoming part of Smart Interface Design Patterns.

Icons are far from just decorative elements in user interfaces. They serve important functions that profoundly shape the user experience.

“User-centred” it’s a buzzword but I like it. The emphasis is on setting aside personal biases and listening to the users — a principle…

Here are the top 10 common mistakes to watch out for when creating user journeys:

A cognitive bias is an error in thinking that affects judgments and decision-making. By being aware of the biases, we can mitigate their…

Visualizing tensions between perspectives is a starting point for uncovering voices and creating meaningful change.

Product Design Tools Database. More than 700 Tools that will improve your Product Design Workflow. Discover them in the UX Database!

Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.

Every click, swipe, and scroll we make is shaped by their decisions. But with great power comes great responsibility.

The Zeigarnik effect suggests that unfinished tasks are more memorable than completed ones. In UX design, we can leverage this effect to encourage user engag...

by Justin Weisz (IBM Research, US), Jessica He (IBM Research, US), Michael Muller (IBM Research, US), Gabriela Hoefer (IBM, US), Rachel…

Hi, my name is Ameer. Being a product designer i’ve learnt so many valuable lessons from great designers all around the world like Dieter…

Attitudinal research captures user opinions and feelings in the form of self-reported data; behavioral research observes user actions.

Exploring how patterns and experiences will change in a world driven by Artificial Intelligence

As a digital designer, you should get inspired by industrial designers

1. Simplicity

Earlier this year, I polled my LinkedIn community and learned that most facilitators’ biggest fear during workshops is managing unruly or…

Boost your team brainstorming sessions with these creativity-sparking ideation methods from Zalando product design community members.

How to put design theory into practice in an efficient way

It’s not a secret that search helps users find what they need quickly. But how to create such a search and make it efficient? Let’s figure…

Just another usability and accessibility pro telling authors not to do the thing they continue to do. It’s Ok to Disable Buttons There are plenty of cases where you want to disable a button until a user takes a conscious action to enable it, such as when launching nuclear missiles.…

Some time ago, I teased my newsletter subscribers about creating a product design course. The response was amazing, and I was really excited. …

As consumers’ privacy concerns continue to grow, so should our attention to addressing privacy issues as user experience designers.

Jakob Nielsen’s 10 usability heuristics were defined from a factor analysis of a large set of usability principles.

Master user experience with Hicks Law! Simplify choices, boost engagement & conversions. Learn how in our blog & see real-life examples!