Psychology is an integral part of UX Design. Understanding how people behave and think, as well as how their brains work, is fundamental to creating good experiences that are not only effective but also don't negatively impact the people who use them.
Information Scent: How Users Decide Where to Click
Link labels and navigation options must clearly describe the content users will find. Users follow scents of relevance. Navigation becomes intuitive. Content discoverable. Experience enhanced.
User Experience and Customer Experience - What’s the Difference?
At first glance the two terms appear to be identical. Our users are our customers and thus they’re the same thing. Except, they’re not. So what’s the difference?
The Diverge-and-Converge Technique for UX Workshops
By first working independently on a problem and then converging to share insights, teams can leverage the benefits of both work styles, leading to rapid data analysis, diverse ideas, and high-quality designs.