UX Reference

When people start using your product, they have certain expectations for how the product should function, for example, where specific…

In this series, we’ll look into 30 principles and laws of UX and how they affect us

Inuit (short for “**In**terface **U**sability **I**nstrumen**t**”) is a new questionnaire you can use to assess the usability of your user interface. It has been designed to be more diagnostic than existing usability instruments like, e.g., SUS and for use with machine learning, all the while asking fewer questions than other questionnaires.

Aligning research insights to stakeholder incentives to maximize the likelihood of action.

A mental model for deciding which startup ideas to pursue, and how to pursue them.

Ever left a movie halfway? Or stopped reading a book with just a few pages left? It’s almost unthinkable. This human urge to complete what…

User Interface and User Experience (UI/UX) design is more than just aesthetics; it’s an art of crafting delightful and intuitive…

Click, click, click … Done

Information Architecture vs UX vs UI

One of my favorite product design podcasts is the Quick Coffee. They discussed what makes great product design in the episode “5 principles…

UX research is a fairly complex process with a wide array of ins and outs — all essential to extracting actionable insight to inform your…

A framework for critiques that unify the team and serve the ultimate goal: stronger design

A UX (user experience) designer measures and optimizes applications/web to improve ease of use (usability) of users, and create the best…

The “Banana rule” in UX/UI design is a simple yet powerful principle that can help ensure that a website or application is easy to…

Tools for solving problems in a wide range of fields

1. Fitt’s Law

Parkinson’s Law is a concept that describes how work expands to fill the time that you budget for its completion.

Postel’s Law is a principle that in UX Design terms, we should be lenient with what we accept, and strict with what we put out.

What are person personas and why do they matter

In today’s world, new products are created and released every day. The primary goal of every designer introducing a new product is to…

Have you ever wondered how websites and applications are organized in a way that makes it easy for users to find what they’re looking for

Explore the strengths & weaknesses of various UX Research methods. Discover how to optimize user experiences effectively.

Learn the best practices of wireframing with our comprehensive guide. Explore experts’ tips and examples along with practical tools.

Discover real-life UX use cases from mobile apps to e-commerce sites. Delve into the process of creation and learn from the most common pitfalls.

Learn more about UX surveys with the best practices, a step-by-step guide, and a questionnaire to conduct your survey.

Ever wondered how to make the most of design feedback in your creative journey?

8 principles for putting the user first

A few quick takes and hot takes about design.

Learn what the Framing Effect is and how to apply it to improve user experience without relying on unethical dark patterns.

Web Sustainability Guidelines (WSG) 1.0 covers a wide range of recommendations for making websites and products more sustainable.