UX Reference

A set of real-world challenges to practice crucial UX design skills. Train yourself in product design and take away portfolio-worthy deliverables.

Why the F-pattern is harmful for users and businesses, how to prevent it, and what to aim for instead.

Dark Patterns are deceptive design tactics, intended to manipulate users into actions they may not have intended, pose a significant ethical

A comprehensive set of useful and semi-universal UX copywriting and style guidelines and examples to reference while designing and building products and interfaces.

Sam Aquillano on a dynamic and collaborative approach to problem-solving and idea generation.

Explore the fundamentals of the Top 7 laws and principles of UX design in our expert guide.

AI won’t take your job (*yet), but it sure makes your job a whole lot easier.

How I use industry wisdom to guide my work and avoid the paradox of choice

A small project debunking common accessibility myths.

Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

An Introduction:

In this article, I’ll explain why you shouldn’t disable buttons and answer the inevitable objections. In a subsequent article, I’ll…

When used properly and ethically, persuasive design principles are powerful tools for building meaningful products that help people make better decisions and boost UX. #product #startup #tips #web #app #design #ux #ui

Lessons and resources from two full-time product designers.

How one-pager with 10 sections can help avoid confusion and frustration in the design process.

Buttons are one of the most common components in UX design. Learn how to create buttons that guide users effectively.

Design validation is a comprehensive process of testing and validating a design to ensure that it meets the needs of the user while serving the strategic

Having excellent communication skills is one of the core characteristics of a good designer. Communicating effectively means having a clear, polite, and st...

Cutting through design decision complexities with a no-nonsense heuristic

Generate, test, and pivot ideas like a pro with our AI-powered innovation toolbox. Our free tools, including future scenario creators and interview script generators, will elevate your innovation process so you can focus on bringing your ideas to life.

When people start using your product, they have certain expectations for how the product should function, for example, where specific…

In this series, we’ll look into 30 principles and laws of UX and how they affect us

Inuit (short for “**In**terface **U**sability **I**nstrumen**t**”) is a new questionnaire you can use to assess the usability of your user interface. It has been designed to be more diagnostic than existing usability instruments like, e.g., SUS and for use with machine learning, all the while asking fewer questions than other questionnaires.

Aligning research insights to stakeholder incentives to maximize the likelihood of action.

A mental model for deciding which startup ideas to pursue, and how to pursue them.

Ever left a movie halfway? Or stopped reading a book with just a few pages left? It’s almost unthinkable. This human urge to complete what…

User Interface and User Experience (UI/UX) design is more than just aesthetics; it’s an art of crafting delightful and intuitive…

Click, click, click … Done

Information Architecture vs UX vs UI