UX Research

Most UX teams track what’s easy to measure. They monitor conversion rates, scroll through analytics dashboards, and collect NPS scores. But the most honest product feedback rarely shows up in a spreadsheet. It happens in public. Users complain on Twitter, leave one-star reviews, share screenshots in Slack groups, and post sarcastic comments on Reddit. These

Transform raw UX survey data into actionable insights that drive design improvements and enhance user experiences effectively.

People have no idea what they want, and product managers would be better served by writing tickets for their engineers. Here’s why your…

The NN/g UX Podcast featured coauthors Mike Youngblood and Ben Chesluk, who are challenging the traditional, outdated model of “users” in UX.

A digital twin is a genAI-based model of a particular individual that can be used to predict both individual and population-level preferences and behaviors.

Four hard-won lessons for first researchers who want to make an impact before they burn out.

Bridging the gap between user research insights and actual organizational action — with a clear roadmap for impact.

Meet “Accessible UX Research,” our upcoming book to make your UX research inclusive. Learn how to recruit, plan, and design with disabled participants in mind. Print shipping in August 2025. eBook available for download later this summer. Pre-order the book.

It’s not very uncommon to get a UX design request at the very last moment — an urgent need for a fabulous output in one week… or less. As…

Choosing the right survey tool is essential for effective UX research, influencing data quality, efficiency, and participant accessibility.

Learn how to create effective product feedback surveys to gather actionable insights and improve your product based on user needs.

Generative AI has just put usability testing insights into the center of product development.

It’s a powerful tool for organizational influence.

Are you spending too much time on research that doesn’t move the needle? In today’s fast-paced environment, knowing when to prioritize research — and when to skip it — is critical. This article presents a practical framework to assess research needs based on clarity, risk, and cost, ensuring your efforts deliver real impact. Discover strategies to engage stakeholders, track outcomes, and streamline your research process. Learn how to focus on what truly matters while saving time and resources.

The daunting discussion around automated vs human-driven testing pushed me to arm myself with a pen again and write more about a diamond…

A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team

User research doesn’t have to take an age.

Leveraging design research fundamentals to improve product experiences

There is a perception that user research (UR) is something that anyone can do - that you don’t need any kind of ‘formal’ research grounding…

There’s no way to succeed without talking to customers. Here’s how to approach the conversations and what questions to ask.

How to plan, conduct and report usability studies.

Start every UX-research study with a plan. Research plans document goals, methods, and logistics.

6 essential and fundamental skills in UX research that you shouldn’t overlook (or delegate to ChatGPT)

n = 3 reasons to trust your UXR and let them work in peace

Affordable, accessible, practical, tried and tested user research tools.

How to get buy-in for user research when budgets are tight

Given that this article is primarily concerned with how real users interact with digital prototypes and their impact on the design process.

As part of a product team who build products that solve users problem, I engaged in extensive field research to connect with our users. We…

Struggling to connect with users? Discover how non-traditional UX research methods can unlock valuable insights — even when direct access…

In today’s evolving UX research landscape, researchers have faced significant challenges, including a wave of recent layoffs that have hit…