UX Research

Know when research is needed, and when it’s not

How this 70-year-old technique unlocks what your customers really need from your products.

QA Engineering catch bugs and mistakes before we push something to customers. How do we keep bad concepts from going out to customers?

… or do you think you’re already a master at gathering product insights from your users?

This will sound radical. Bear with me on this.

Let’s explore how to approach user interactions with the right intentions to create truly user-centric products.

For everyone working on digital products & services

User research is at the heart of human-centered design, but it’s not always possible to speak to users. Here are five things to do instead.

You should listen anyway

Getting people to listen to your findings

From data to design: exploring best selected UX research in the tech industry

Data shows that teenagers are obsessed with YouTube, and they’re not alone. For UX researchers of the future, the platform’s success shows…

Attitudinal research captures user opinions and feelings in the form of self-reported data; behavioral research observes user actions.

A set of templates (on Notion) that can be used for workshops, setting up research plans, methods and outcomes.

UX research is a fairly complex process with a wide array of ins and outs — all essential to extracting actionable insight to inform your…

A toolkit for teams building human-centered AI products.

Explore the strengths & weaknesses of various UX Research methods. Discover how to optimize user experiences effectively.

On my first interview for a User Researcher role as an intern, I was asked this question by my mentor:

A practical guide to Minimum Viable Research (MVR) framework that will help anyone start user research process started faster.

Introduction

In an era where digital products flood the market, standing out is more challenging than ever. Enter UX research – the secret weapon of successful companies.

I’ve recently read an article about the Special challenges of UX in B2B that inspired me to share my experience as a UX Researcher in…

Effective UX research is critical for creating user-centered products that not only meet business goals but also enhance the user…

Make the most of your user research session with these tactics meant to improve prep, flow, and evaluation.

Building better solutions begins with finding and solving the right customer’s problem. Here are ways to make this happen.

Why you really shouldn’t ask participants in user research this question. Why researchers keep on asking it anyway.

User research forms the cornerstone of successful app development, guiding decisions that directly impact user satisfaction, engagement, and adoption. By gaining deep insights into user behaviors, preferences, and needs, developers can create intuitive, user-friendly apps that resonate with their target audience.

If you are an avid consumer of social media, you may have come across the TikTok: ”I'm looking for a man in finance…”. If you now feel the urge to smash your phone against the wall, please read on so that I can make the connection ;).

Discover how user research can transform your UX design process with our comprehensive guide. Learn key strategies and best practices to create impactful digital experiences for your target audience. Prioritize user feedback and insights to enhance user engagement and satisfaction. Unlock the full potential of your designs with effective user research. #UXDesign #UserResearch #WebDevelopment #Kapreign