UX Research

Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.

Researchers publicly call out theory that they say is not well supported by science, but that gets undue attention.

The research on infants provides the first quantified observations showing the 'emergence' of agency or purpose in humans. Living things act with purpose. But where does purpose come from? How do humans make sense of their relation to the world and realize their ability to effect change?

Ethical considerations, technological limitations, and the pet cemetery conundrum

If you’ve ever travelled, or worked with other cultures, you surely noticed that people can seem different. Strange even.

Clearly Cultural. Making Sense of Cross Cultural Communication

The explanation behind the loudness of the style of graphics of TV shows and websites in various cultures

Web magazine about user experience matters, providing insights and inspiration for the user experience community.

Industry experts answer questions on the AI-UX research relationship.

A quick guide to better user research presentations

Mozilla’s latest edition of *Privacy Not Included reveals how 25 major car brands collect and share deeply personal data, including sexual activity, facial expressions, and genetic and health information.

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